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broadcast quality audio for websites and
podcasts |
Last
updated 22 January 2009 |
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What
We Do Listen
Up Web Audio specialises
in providing professionally produced website audio content and podcasts, for
charities and non-profit organisations – at a fraction of the cost of many
commercial companies. We carefully work through the client’s website,
and suggest areas where audio could enhance the existing content. Once the client has agreed the kind of audio they
want we take those ideas and offer a complete service, scripting, recording, and
editing to produce a finished piece of audio. We then deliver this audio in whichever format
suits the client best. Why? We want to enable people to get
their message across to the largest possible audience, in the most effective
way. The internet has revolutionised the
way people receive information. But it’s also revolutionised their
expectations. They expect websites to deliver more than just the written
word. It’s now commonplace for people to
download songs from the internet to listen to on their computers, their iPods
or their mobile phones. Website content should be equally accessible. Times
have changed. Websites without audio will soon be the equivalent of watching
television with the sound turned down. How
Can Audio Enhance A Website? People are more responsive to what
they hear, than to what they read. Hearing a voice adds a human dimension.
Audio is more direct and has more emotional impact than the written
word. It offers a more personal way of
connecting with people and with issues – just as radio does. Web visitors
also stay longer - listening to interesting features or interviews. Well produced audio adds a new dimension that
enhances a website. Badly produced audio, like bad design or badly written
copy can have the opposite effect. But good audio can make a website more engaging,
more personal, more trustworthy and more immediate. Podcasts
allow visitors to a website to take away information and listen to it when
and where they want to - on the train, in the car, at the gym, or
in bed! All websites are also officially subject to
legislation which has been in place since 1999. Under the provisions of the
Disability Discrimination Act, website providers have to make ‘reasonable
adjustment’ for those with special needs, just like those offering goods and
services directly to the public. Audio can be an important way of increasing
the ease of access to a website for those with disabilities. |
Listen
to Short Extracts Vera Frankl
talks to victims of Listen
To Our Programmes (you
will be redirected to the BBC website) Assignment –
America’s Homeless Veterans © Listen
Up Web Audio 2009 |
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